SERVICES
The following services can be provided on an ad hoc basis (hourly/daily rate) or as part of a monthly customisable package.
STRATEGY
Initial strategy document and ongoing strategy around content and paid.
CONTENT CREATION
Photography, graphic design, copywriting, basic video production/editing (iPhone), UGC (user generated content) sourcing/curation.
SOCIAL MEDIA MANAGEMENT
Content calendar management and scheduling.
COMMUNITY MANAGEMENT
Replying to comments and DMs (direct messages) across social accounts within defined hours.
ENGAGEMENT MARKETING
Following/engaging with brands/people to increase your following/build your community.
INFLUENCER/PARTNER MANAGEMENT
Coordinating with influential accounts or content creators (videographers/photographers/animators etc) to create and/or share content on their accounts.
PAID MEDIA MANAGEMENT
Creating and managing paid ad campaigns to fulfil brand objectives, optimising for the most cost-effective results.
REPORTING
Analytic reports social and digital marketing performance with recommendations and key learnings.
PACKAGES
I offer cost-effective packages and but these can all be customised to fit your needs and budget. Let’s jump on a call to discuss!
LIGHT
For small businesses starting out that just want a little support
- Content calendar management
- Up to 4x posts/week (using supplied and sourced images and captions with your brand’s unique tone of voice) on Instagram (and auto-published to Facebook)
- Post optimisation using hashtag sets, account tagging, geo-tags and story shares.
- Publishing of posts
Please note: Community management (monitoring comments/messages) is not included in this package.
SIGNATURE (most popular)
For aspiring businesses that need full social services
LIGHT, plus:
- Basic community management (monitoring comments and messages) up to 15mins/day
- Up to 6x posts/week on one platform or shared directly to more
- Light content creation (iPhone photography/basic video editing/graphic design or management of specialised content creators)
- 1 ad campaign/mo
- Scheduling platform subscription
NEXT LEVEL
For those wanting to take their business to the ‘next level’
LIGHT + SIGNATURE, plus:
- Up to 7x posts on up to three channels
- Min of 1x dedicated story/week
- Influencer and specialised content creation management
- Intensive community management daily
- 1hr dedicated shoot weekly
- E-commerce integration (includes tagged URLs/Instagram shopping etc)
- Dedicated engagement marketing (following/engaging with relevant brands/people to drive community growth)
- ‘Always on’ advertising campaigns
- 1 hr strategy call/meeting
- 1 hr reporting call
OTHER SERVICES
SOCIAL MEDIA STRATEGY DOCUMENT
Kicked off with a call to discuss your needs, I create an extensive social media strategy that audits previous social performance, sets goals for the future, and creates a social media bible if you will. I cover everything from content pillars to competitor research.
POWER HOUR
Get your burning questions answered in this intensive hands-on hour-long session to discuss all things social!
SOCIAL MEDIA WORKSHOPS/TRAINING
From one-on-one training to group workshops, I can take you through social 101, to how to create a social media strategy.
SOCIAL MEDIA AUDIT
I take a deep dive into your social profiles and provide tactical recommendations on what you can do to improve your presence.