“If milk was meant to see the light, cows would be see-through”.. A clever thought and one which Fonterra has invested years in discovering.
I was very lucky to begin my account service rotation at Colenso BBDO just at the peak of the launch of this revolution in the dairy industry that is the new light-proof Anchor milk bottles.
If you haven’t yet seen the TVC, you must.
The creative execution with the cows is rather beautiful (nice one Assembly).
Print ads to follow..
Posted in Advertising, Creative
Tagged Anchor, Assembly, bottle, Colenso BBDO, Fonterra, glass cows, light, light-proof, milk, packaging, proof, recycling, see-through, sparrow
Whether you blog about cupcakes, cats, or fashion, the NZ Blog Collective is for you.
Founded by Joanne, Dani and Sarah, NZBC is a community for bloggers, online magazine editors and digital writers.
This Wednesday (27th Feb) come along at 6pm to Fukuko for the launch to meet other bloggers!
I also happen to be very lucky as the designer of the NZBC logo
Wow, it’s been a busy last four months since I posted! I will fill you in on what’s been going on soon, but this is what’s happened most recently…
I am very lucky to have been selected as a graduate in the Clemenger Talent Programme. For the next three months I will be rotating around different departments in Colenso BBDO, and if I am lucky enough, will continue on as an Account Executive for six months. To start it all off, here’s my first press release!
If you’re in Christchurch for the long weekend, check out LUXCITY, the opening event for the Festival of Transitional Architecture (FESTA) happening tonight (Saturday 20th October). Experience the city lit up by installations created from architecture and design students across the country.
Look out for my sister’s piece Altitude designed by Unitec Architecture students:
Tonight I experienced a slutty brownie.
“they’re oh so easy, and more than a little bit filthy”
- The Londoner
Put simply: They are easy to make and are to die for. A Win -Win.
Stolen Girlfriends Club
SGC. What a joke. These boys were not the most aspirational speakers of the day, but I DID like their originality with this venue for their fashion show
They also deserve credit for their collaboration with artist Karl Maughan
It’s been two weeks since Semi Permanent. For two weeks i’ve been itching to share with you: my experience, but instead i’ve been slaving on the computer – trying to meet brief deadlines… But now….
DA, DA, DUM…
THE TIME HAS COME.
Enough drama? I hope so, because the first thing I am going to share is the highlights from the amazing Florian Schmitt’s story telling workshop.
Transmedia Storytelling: Past, Present and Future, Hi-Res!
Photo credit: Design Assembly