“If milk was meant to see the light, cows would be see-through”.. A clever thought and one which Fonterra has invested years in discovering.
I was very lucky to begin my account service rotation at Colenso BBDO just at the peak of the launch of this revolution in the dairy industry that is the new light-proof Anchor milk bottles.
If you haven’t yet seen the TVC, you must.
The creative execution with the cows is rather beautiful (nice one Assembly).
Print ads to follow..




