It’s been two weeks since Semi Permanent. For two weeks i’ve been itching to share with you: my experience, but instead i’ve been slaving on the computer – trying to meet brief deadlines… But now….
DA, DA, DUM…
THE TIME HAS COME.
Enough drama? I hope so, because the first thing I am going to share is the highlights from the amazing Florian Schmitt’s story telling workshop.
Transmedia Storytelling: Past, Present and Future, Hi-Res!
Photo credit: Design Assembly
From the words of Florian Schmitt:
A story can start with one sentence. If it’s good; people will re tell it…
which is partly why he likes Twitter so much – each tweet is essentially a short (140 character) story. Simplicity is key given the attention span we now have.
Florian talked about the basic structure of a story as having eight different stages:
1. YOU
2. Need
3. Go
4. Search
5. Find
6. Take
7. Return
8. Change
Different aspects of the story can be told throughout different media: events, social media, mobile, television, film, sculpture etc.
By night Florian thinks up imaginative stories for his two children, and by day: creates original campaigns under his agency Hi-Res! all using story telling.
Here’s a few of my favourite stories Florian shared:
Donnie Darko | Film Site
The site encompasses not only the 28 days in the film (without giving too much away) but is real extension to the film beyond this time. It was incredible to hear how reality was tested in some people’s imagination where the campaign really got into the mind of the viewers with Florian receiving emails every-day from concerned viewers actually emailing the “webmaster”. Mirroring the narrative of the film, the website falls apart the more you navigate. Go to the site and experience it for yourself or read more here.
Afterworld/ SubNET
Television series Afterworld, tells the story of an apocalyptic event in New York. SubNET likewise captures video diaries (in reverse chronological order) of a female in London dealing with the same event.
Warning: You may want to get a pillow to hide behind when watching this clip. It’s a little freaky.
Love Letters to the Future | Green Peace Website
In an effort to address what the future could be (as a result from current global issues); a campaign was centered around what you would tell your grand-children. The top 100 letters were placed into a time capsule at the Copenhagen climate change conference to be opened after 100 years. Taking story telling to the next level Hi-Res added another element into this. As people went onto the website to write their letters, a series of disturbing messages were presented from the year 2109. If this doesn’t make you think about what you’re doing to the earth, then I don’t know what will.
See what users to http://www.loveletterstothefuture.com would have experienced:
More news on my Semi-Permanent experience coming soon.
